Adwords Basics

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to show ads on Google and its advertising network. The AdWords program enables businesses to set a allow advertising and solely pay once individuals click the ads. The ad service is largely centered on keywords.
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AdWords Fundamentals

AdWords Fundamentals exam refresher guide:

Welcome to the AdWords Fundamentals exam refresher guide - the perfect
way to prepare for the AdWords Fundamentals exam. We’ll cover
everything from the basic and intermediate aspects of online advertising
and AdWords, the benefits of online advertising, how to set up and manage
an AdWords campaign, and how to measure and optimize your campaign's
performance.
This handy resource is a shortened version of the full AdWords
Fundamentals study guide, which is available in our Partners Help Center.
Remember that your AdWords Fundamentals exam will cover the value of online
advertising, how to set up an AdWords campaign, measuring and optimizing performance
and more. You can expect 100 questions on the exam and a 120 minute time limit. You’ll
need to get 80% to pass. You’ll need to pass both the AdWords Fundamentals exam and

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